Create meaning and shape society as an excellent communicator
A Strategic Communication and Social Media major equips students with the skills and knowledge necessary to develop and implement communication strategies that effectively engage audiences, build relationships, create effective content, and achieve professional and entrepreneurial objectives in our dynamic and interconnected world.
About the Program
Strategic Communication and Social Media Major
In the strategic communication focus of the major, students will learn how to craft effective messages, develop integrated communication campaigns, manage public relations initiatives, manage conflict effectively, and utilize appropriate communication channels to reach target audiences. Strategic communication courses equip students with the skills and knowledge necessary to develop and implement communication strategies that engage audiences, build relationships, and achieve organizational objectives in our dynamic and interconnected world.
In the social media focus of the major, students will study social media platforms, their impact on society, and the strategies involved in utilizing them effectively for personal, professional, and organizational purposes. Students will focus on related topics including the history and evolution of social media, brand management, the psychology of online behavior, content creation and curation, digital marketing strategies, analytics, social media management, and ethical considerations in social media usage.
This program incorporates innovative teaching methodologies and links community resources and experiences to the classroom. We aim to prepare students for professional endeavors or graduate school. All majors are required to take core courses and electives. The department fosters the development of oral and written communication skills essential in navigating a constantly changing environment while also developing the knowledge base that supports a professional and entrepreneurial mindset. Students will graduate with an entry-level, industry-based certification in social media management.
Strategic Communication and Social Media Minors
The Strategic Communication and Social Media minors pair effectively with every other major at Pfeiffer University. Regardless of your field of study, communicating, problem-solving, and building relationships effectively and strategically will be required skills. The Strategic Communication minor will help you meet these professional needs. Additionally, whether your field is corporate, non-profit, public service/safety, creative, or educational, social media management will be part of the marketing strategy for your organization. A minor in social media will allow you to enhance your resume with skills and certifications that will make you stand out. Contact us for more information on how we can optimize your major and your future.
How to Apply
To be admitted to the bachelor of arts in communication program, you must apply to Pfeiffer using our undergraduate admissions application.
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Questions?
The Pfeiffer communication program requires a minimum investment of 120 semester hours. Lower division coursework is composed of 80 credit hours. The remaining 40 credit hours include 28 hours taken in the strategic communication and social media core and 12 hours of communication electives.
Hands-On Experience
The Strategic Communication and Social Media program provides you with real-world, practical experience in possible fields of interest, including:
- Social media management
- Communication strategy
- Public relations
- Professional communication
- Advertising
- Brand marketing
- Content creation
- Social media analytics
Career Opportunities
After completing the Bachelor of Arts in Strategic Communication and Social Media degree, Pfeiffer graduates pursue careers in a variety of areas, including:
- Public relations
- Social media management
- Organizational communication
- Human resources
- Advertising marketing
- Social media analytics
- Brand management
- Nonprofit communication/promotion
